But what many fast-growing brands in the vitamins, minerals, and supplements (VMS) space don’t realise is that your fulfilment partner is part of your compliance chain.
Get it right, and your operations run smoothly.
Get it wrong, and you could face product recalls, regulatory fines, or worse, reputational damage.
In this guide, we’ll show how AMCO’s third-party ecommerce fulfilment services help health-focused brands meet supplement fulfilment UK compliance standards, without slowing growth.
What Makes Supplement Fulfilment More Regulated?
A blend of food, health, and consumer protection regulations governs the UK supplement market. It’s not just about logistics, it’s about risk management.
Fulfilment in the VMS category must support:
- Accurate labelling and packaging compliance
- Traceability from batch to consumer
- Storage conditions that preserve product safety
- Expiry and lot tracking
- Recall Readiness if something goes wrong
Failing to meet these standards can bring MHRA scrutiny, ASA complaints, or even bans on product listings.
Regulatory Bodies to Know
If you’re selling supplements in the UK, here’s who’s watching, and what they care about:
- MHRA (Medicines and Healthcare products Regulatory Agency): Oversees health claims and product classification
- FSA (Food Standards Agency): Sets guidelines for food supplements
- ASA (Advertising Standards Authority): Enforces rules on health-related marketing claims
- Trading Standards: Ensures consumer protection and correct product information
And remember, these requirements don’t stop at your production line. They extend into storage, handling, labelling, and delivery.
Where Most Fulfilment Providers Fall Short
Many general fulfilment companies aren’t set up to handle regulated products like supplements. Common issues we see when brands switch to AMCO:
❌ Expiry dates not tracked in the WMS
❌ No barcode or lot-level traceability
❌ Non-segregated storage (cross-contamination risk)
❌ Missing or incorrect packing inserts
❌ No recall process or documentation control
❌ Staff not trained in supplement handling best practices
These may seem small, until they result in a regulatory breach.
How AMCO Delivers Compliant Supplement Fulfilment in the UK
1. Traceability from Batch to Box
Every supplement SKU that enters our bonded warehouse is:
- Logged by batch or lot number
- Assigned an expiry date
- Stored using FIFO (First In, First Out) logic
- Tracked through every pick, pack, and dispatch action
Traceability means if you ever face a recall, we can help you identify exactly which orders and customers were affected – in minutes, not hours.
2. Compliant Handling and Storage
We offer:
- Temperature-stable storage for shelf-stable products
- Segregated zones for ingestible or regulated goods
- Clean handling areas with strict SOPs
- Trained fulfilment staff for VMS categories
- Secure access control and 24/7 monitoring
Whether it’s vitamins, protein powders, or collagen sachets – your products are handled with care.
3. MHRA-Friendly Labelling & Packing
Need to include:
- Mandatory warning labels
- Dosage info leaflets
- Unique product inserts per batch or region
We’ve got it covered. Our custom packing solutions include:
- Insert verification
- Kitting and bundling of regulated SKUs
- Multi-language compliance support (where required)
- Branded or plain packaging, depending on the channel
4. Recall Readiness
No one wants to deal with a recall, but you need to know you’re prepared.
We help brands:
- Maintain full documentation of stock movements
- Automate batch-to-order lookups
- Isolate affected inventory instantly
- Communicate quickly with courier partners and platforms
We’ve worked with brands through real-life recall simulations. You’ll never be left scrambling.
5. Platform Compliance
Each sales channel has its own rules, too.
We support VMS brands selling on various platforms. Our WMS integrates directly and ensures your fulfilment processes support each platform’s compliance standards.
6. Bonded Warehousing for Imported Health Products
Many VMS brands import ingredients or finished goods from outside the UK.
Our Gov.UK bonded warehouse lets you:
- Defer VAT and duty until items sell
- Hold bulk stock in-country without immediate tax costs
- Manage the re-export of international stock
- Stay fully compliant with HMRC requirements
The AMCO Difference: Experience + Compliance = Confidence
We’ve helped supplement brands of all sizes move from in-house chaos to fully compliant, audit-ready fulfilment.
Brands that partner with AMCO typically see:
✅ 99.8% order accuracy.
✅ Full compliance traceability.
✅ Fewer complaints and product issues.
✅ Platform trust and account stability.
✅ More time for their ops teams to focus on growth, not firefighting.
An effective reverse logistics process can turn customer returns into customer loyalty opportunities. If this is a concern for your business you need to read our Power of Reverse Logistics blog post.
Final Thoughts
Your If you’re scaling a supplement brand in the UK, compliance should never be an afterthought, especially in fulfilment.
With AMCO, you get a trusted third-party ecommerce fulfilment partner who understands MHRA, GMP, FIFO, and all the regulatory acronyms that keep you up at night.
We’ll keep you compliant, so you can focus on building a brand your customers trust.
👉 Let’s talk about how we can simplify your supplement fulfilment – without compromising on compliance.
GET IN TOUCH
By partnering with AMCO, you can leverage our expertise to streamline your supply chain operations, boost efficiency, and gain a competitive edge.
Contact AMCO today. Together, we’ll keep your business running smoothly!